AR & MIXED REALITY

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Augmented Reality


Augmented Reality (AR) is an interactive experience of a real-world environment whereby the objects that reside in the real-world are "augmented" by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory.


The primary value of augmented reality is that it brings components of the digital world into a person's perception of the real world, and does so not as a simple display of data, but through the integration of immersive sensations that are perceived as natural parts of an environment.


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Mixed Reality


Mixed reality (MR), sometimes referred to as hybrid reality, is the merging of real and virtual worlds to produce new environments and visualizations where physical and digital objects co-exist and interact in real time.


As an independent concept, mixed reality combines the best of both virtual reality and augmented reality. When used to classify the larger scope of reality technologies, it refers to the coverage of all possible variations and compositions of real and virtual objects.


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